Delivering a Strong Compliant Customer Experience through Product, Pricing, and Offer Management

In June 2023, Celent released a brief outlining the benefits of implementing Naehas solutions. Highlights from the brief include:


"The Naehas platform allows banks and wealth management firms to ensure compliance throughout the whole product and offer lifecycle from strategy formation to fulfillment. In turn, this provides agility for firms to rapidly develop and implement personalized pricing and product propositions without creating regulatory risk when delivering on customer and compliance commitments."

"As part of the platform, based on its experience working with some of the top US banks, Naehas has created a best practice financial services data model that defines key data entities and their systems of record across products, offers, campaigns, disclosures and channels. Naehas believes that this provides an optimum model for financial institutions, although it provides the flexibility to map to any external data models if required."

“Concurrently, Naehas also obtained a significant client base within the mid-large US bank ($10bn+ assets) and asset management sectors, including a number of tier one institutions. Significantly, for some of these Naehas is a major strategic platform (as opposed to being a minor point solution).


Download the complete authorized Celent Solution Brief today to see how Naehas can help you deliver compliant digital customer experiences.