Today’s digitally savvy consumers expect brands to understand them, their history and their needs. In “Offer Personalization and Fulfillment: A Q&A with Forrester’s Rusty Warner,” you’ll garner valuable insights about best practices in offer personalization and fulfillment. Warner is a Forrester VP and Analyst with expertise in the Financial Services industry.
In “Offer Personalization and Fulfillment: A Q&A with Forrester’s Rusty Warner,” you’ll learn offer management best practices in offer personalization and fulfillment in financial services:
- What steps do you need to put in place to go beyond personalization of an offer?
- What are the most critical Martech investments financial services companies need to make for delivering personalized offer experiences to their customers?
- How should marketers think about creating customer journeys?
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