In today’s high-churn, high-rate environment, deposit growth can't rely on bonus offers or one-size-fits-all personalization.
To retain primacy and protect margins, banks must shift from chasing balances to growing long-term, profitable relationships.

This white paper offers a modern framework for sustainable deposit growth, rooted in behavioral data, bundled product value and real-time retention levers. Learn how to take a total wallet view of your customers and unlock scalable growth strategies without complex core system changes.

In this white paper, you’ll discover:

• Why traditional promotions fall short in a high-rate, competitive landscape
• How to design relationship-based pricing and bundled product offers that deepen primacy
• Where banks lose margin, and how to plug the leaks with built-in controls and governance
• How Naehas helps banks configure personalized offers that adapt to behavior and loyalty, without relying on core system changes.

For banks ready to grow deposits and retain high-value relationships without sacrificing margin, this paper delivers the insight and strategy to get there.